Apple iPhone 4S Announced

Apple announced its latest iPhone, the iPhone 4S that has the same design as the iPhone 4. The new model sports a dual-core A5 processor and dual-core graphics chip, which, according to Apple, offers twice the processing power and up to seven times faster graphics than iPhone 4. The display remains the same, featuring a 3.5-inch 960×640 326ppi Retina Display. It gets a new 8 Megapixel camera with F/2.4 aperture, advanced hybrid IR filter that produce sharper, brighter and more accurate image and Full HD 1080p video recording.

One of the main features you can find on the iPhone 4S is the Siri intelligent assistant that helps you get things done just by asking. Siri helps you make calls, send text messages or email, schedule meetings and reminders, make notes, search the Internet, find local businesses, get directions and more. The new iPhone is now a world phone supporting both CDMA EVDO and GSM/UMTS networks and supports twice the download speed with HSDPA of up to 14.4 Mbps. It also gets an improved antenna design for better signal reception.

The iPhone 4S runs the latest iOS 5 that offers iCloud, iMessage, Notification Center, built-in Twitter integration, and more. The iPhone 4S comes in either black or white and will be available in the US for $199 for the 16GB model and $299 for the 32GB model and $399 for the new 64GB model, with contract. It will be available from the Apple Online Store, Apple’s retail stores and through AT&T, Sprint, Verizon Wireless. Apple will also release 8GB iPhone 4 and iPhone 3GS will still be available.

Apple iPhone 4S

iCloud

Siri

1:47 AM | 0 komentar | Read More

'Mac Defender' trojan causing Mac users woe

Scareware "under investigation" by Apple - A scareware programme known as 'Mac Defender' is currently causing an increasing number of Mac users woe by demanding payment to remove viruses it claims to have found on their machines.

The programme appears to automatically download to unprotected machines, exploiting the default 'open files after download' setting of most web browsers.

Although the user must provide an administrator name and password to install the bogus software, a 'significant number' of users seem to have done just that.

The software then autoruns, makes out like its scanning the Mac for viruses and asks users for credit card details in order to remove the viruses it claims to have found.

Mouldy Apple

Apple support staff have been instructed that: "AppleCare does not provide support for removal of the malware. You should not confirm or deny whether the customer's Mac is infected or not."

As well as Mac Defender, the malware also occasionally calls itself "Mac Protector" and "Mac Security", and is spreading through legitimate advertising networks and 'poisoned' Google searches.

Mac users should disable the 'open files after download' option in their browser settings to avoid accidentally installing the programme.

The Guardian reckons an organised gang is behind the scam, although it's not clear where the evidence for this supposition has come from.

Either way, it's a sad day for Mac users, many of whom thought themselves somewhat untouchable in the virus/malware arena.

2:49 PM | 0 komentar | Read More

The Psycology of Apple

You are a perfectionist
The iPhone appeals to perfectionists because it’s built by obsessives for obsessives – and perfectionists arc obsessional,” says psychologist Paul Buckley of the University of Wales Institute, Cardiff. “My own research has found two different types of people love brands like Apple: people with low self-esteem and high self-esteem. Those with low self-esteem buy Apple products to boost self-image, while those with high self-esteem buy them to show off. The latter arc perfectionists, as everything they want to buy is branded, whether it’s trainers or phones. These people are driven, they want the best and feel they deserve it.”
You prefer to fit in

“Apple iPhone, iPad and Mac owners are worried about impression management,” stares Dr Buckley. “They feel the iPhone will create a good impression.” It all plays into the psychological concept called the “reference group”, explains chartered psychologist Tom Stewart. “Who we compare ourselves with is very powerful. iPhone owners like to feel that they are part of this Apple family and that they are being treated better than others. It also alienates another group of people who don’t even want to tolerate the idea that the iPhone might be good.”

You like simplicity and order
“The iPhone is a seamless, integrated perfect whole to the people who own one,” explains Buckley. “Ultimately, any tech manufacturer can make an Android phone if they want to. Apple maintains control and order, so its owners don’t have to. They feel that, perhaps wrongly, problems [with Apple products] are few and far between, if there are any issues. It’s more about functionality than it is about being a tech geek. If you buy an iPhone, an iPad, or a Mat:, you feel secure in knowing it’s going to work, because Apple design and make the whole thing.”

Aesthetics are important to you
“Almost two percent of consumers – we call them innovators- will buy almost anything at any price,” says Dr Buckley. They want the latest things when they come out, whether it’s an iPhone or the latest kit for the home. iPhone owners also tend to be fashion innovators. The appeal is all about being the real deal, rather than having a *me-too’ product. Apple is well aware that its products appeal to design lovers, hence they try their best to make their consumers feel like trendsetters.”

You find solace in first success
“It’s all part of this feeling of newness and wanting to be seen as different, but still conforming,” according to Dr Buckley. “Apple users take encouragement from the brand’s consumer success stories. It gives them something to talk about and fuels the belief that their tech evokes envy in others. Deep down that’s the main motivation for buying an iPhone: the need to be the first and to have something other people haven’t.”

Tom Stewart – Psychologist at British Psychological Society

Dr. Paul Bukley – Marketing and Consumer Psychology, Whales Institute

4:19 AM | 0 komentar | Read More